Los Grobo
Revitalising the website for an established agro-industrial brand.
Location
South America
Industry
AgTech
Platforms
Web
The Opportunity
Los Grobo had launched its latest and most important digital product so far. The marketing team felt that their own brand and website was vastly underselling their powerful offer, so they asked Made2 to identify the main technical and user experience pain points in order to solve them.
The Outcome
We refined and modernized their design, introducing changes through color, typography, and style. We created new CMS modules and adjusted the existing ones to allow the Marketing team to publish new content quickly and be more creative and consistent in the process.
The impact
Los Grobo’s website is its most important touchpoint, and it needed to do a better job of establishing the brand through content and design. Within 30 days, we structured the CMS to bolster marketing’s in-house capabilities and provide more control over the brand’s online presence. We continue to work closely with Los Grobo on growing and optimizing their websites.
